Rob Dyrdek isn’t just a name you’ve heard on MTV or seen in a skate park somewhere—he’s a man who’s built a life out of passion, persistence, and a whole lot of hustle. Starting out as a teenage skateboard pro, he’s now a multi-millionaire business owner, TV personality, and family man who continues to shape the worlds of sports, entertainment, and entrepreneurship. Whether you’re a longtime fan or just curious about his journey, there's a lot more to Rob Dyrdek than just tricks and cameras.

He first caught the public eye through reality TV shows like *Rob & Big*, *Fantasy Factory*, and *Ridiculousness*, but his story didn’t stop there. While many might have faded from the spotlight after their TV days, Rob doubled down on building a real-life empire. From founding companies to staying deeply involved in skateboarding culture, Dyrdek’s life is a blueprint for anyone looking to turn passion into purpose.

But beyond the fame and the fast-paced lifestyle, Rob Dyrdek is also a devoted husband and father who values family life more than most people realize. So, whether you're wondering where he is now or how he built his $100 million net worth, you’ve come to the right place. Let’s dive into the real story of Rob Dyrdek.

• Erinn Bartlett

Table of Contents

• Biography
• Early Life and Career
• Rob Dyrdek’s Net Worth
• Family Life
• Business Ventures
• FAQ

Biography

Early Life and Career

Rob Dyrdek started skating at a young age, and by 16, he was already a pro. That’s pretty much unheard of in most sports, but in skateboarding, talent can shine early. He was born in Kettering, Ohio, and grew up with a deep love for the sport. His skills caught the eye of big names in the industry, and he quickly moved to California to pursue skating full-time.

Throughout his teenage years and into his 20s, Rob made a name for himself not just in the U.S., but globally. He was known for his technical skills and fearless approach to street skating. By the time he was in his early 20s, he was already a household name in skate culture, even landing world records for some of his stunts.

But it wasn’t just about the tricks. Rob started thinking bigger—about branding, media, and business. He saw how skateboarding could be more than just a sport; it could be a lifestyle. That mindset led him to explore beyond the ramps and into the world of entrepreneurship, which would eventually become a huge part of his identity.

• Dan Fernandez Children

Rob Dyrdek’s Net Worth

As of 2025, Rob Dyrdek’s net worth is estimated to be around $100 million. That’s a pretty impressive number, especially when you consider he started out as a skateboarder with little more than a board and a dream. His wealth comes from a mix of sources—TV shows, endorsement deals, and his own business ventures.

While his MTV fame definitely gave him a financial boost, the bulk of his fortune comes from his entrepreneurial efforts. He launched brands and companies that are still relevant today, including Dyrdek Machine, a creative agency that helps influencers and athletes build their personal brands, and Street League Skateboarding, a professional skateboarding league that brings the sport to a wider audience.

It’s also worth noting that Rob has always been smart about diversifying his income streams. Whether it’s investing in startups, producing content, or building his own platforms, he’s never relied on just one thing to make money. That’s one of the reasons his net worth continues to grow even as he steps back from the spotlight.

Family Life

Rob Dyrdek married Bryiana Noelle Flores in 2015, and together they have two daughters. Unlike his earlier years in the public eye, where the focus was often on antics and stunts, Rob has become much more private and family-oriented in recent years.

Bryiana is a former Playboy model and Playmate of the Year, and she and Rob have built a strong, grounded family life. While they’ve had moments in the media spotlight, they tend to keep things low-key, especially when it comes to their kids. Rob has often shared how much his family means to him, and it’s clear that being a dad is one of his biggest roles these days.

He’s also spoken about how fatherhood changed his perspective on life and work. It made him more intentional about how he spends his time and what he wants to leave behind. So, while you won’t see him doing backflips off rooftops anymore, you might catch him coaching his daughter’s soccer team or sharing a quiet moment with his wife.

Business Ventures

Rob Dyrdek isn’t just a guy who made money from TV—he’s a builder, a creator, a real-deal entrepreneur. He’s got his hands in a lot of different pies, from media to sports to branding. Let’s take a closer look at some of the companies and projects he’s been involved in:

• Street League Skateboarding (SLS): Launched in 2010, this is one of the most competitive and widely recognized professional skateboarding leagues in the world. It brings the sport to a global audience and gives skaters a chance to compete at the highest level.
• Dyrdek Machine: A creative agency that helps athletes, influencers, and brands build their personal brands. It’s basically a full-service team that handles everything from content creation to business strategy.
• Time Creationism: A media brand focused on creating content for young audiences, especially around lifestyle, culture, and digital storytelling.
• Existence: A venture capital firm that invests in early-stage startups, especially in the lifestyle, media, and consumer tech spaces.

These businesses show that Rob’s vision goes way beyond skateboarding. He’s not just a former pro athlete—he’s a guy who understands how culture moves, how people connect, and how brands can make a real impact. His work in media and business is as much a part of his legacy as his skating career.

And the cool part? He’s still active in all of it. You won’t find him doing TV every day, but you’ll definitely see his fingerprints on a lot of projects that shape the world of youth culture, digital media, and lifestyle brands.

FAQ

What is Rob Dyrdek’s net worth?

Rob Dyrdek’s net worth is estimated at around $100 million as of 2025. His wealth comes from his career as a professional skateboarder, TV personality, and entrepreneur, especially through ventures like Street League Skateboarding and Dyrdek Machine.

What is Rob Dyrdek doing now?

Rob has stepped back from the public eye, especially from reality TV. He’s currently focused on his family life and running several businesses, including Dyrdek Machine, Street League Skateboarding, and Existence, his venture capital firm.

Is Rob Dyrdek married?

Yes, Rob Dyrdek is married to Bryiana Noelle Flores. They tied the knot in 2015 and have two daughters together. Bryiana is a former Playboy model and Playmate of the Year.

Want to know more about Rob Dyrdek’s career evolution or how he built his business empire? Learn more about how he transitioned from skateboarding to business, and what his future plans might look like.