When people think of Jake Paul, the name that often comes to mind is the one behind the scenes—Nakisa Bidarian. Sure, Jake’s antics and viral moments get the attention, but the real brains behind the operation? That’s Nakisa Bidarian. He’s not just some accountant or advisor; he’s the driving force behind Jake’s unexpected shift into combat sports, and he’s made a huge impact in a short amount of time.

So what makes Bidarian so important? Well, he’s got a background that’s far from average. He’s worked with UFC bigwigs, helped shape major events, and now he’s steering the ship for one of the internet’s most controversial figures. And somehow, he’s making it work.

If you’ve ever wondered how Jake Paul went from being a YouTuber to a real player in the combat sports world, you’ve got to look at Nakisa Bidarian. Let’s take a closer look at who he is, what he’s done, and why he’s worth paying attention to.

• Tomselleck

Table of Contents

• Biography of Nakisa Bidarian
• Personal Details & Bio Data
• Career Highlights
• Working with Jake Paul
• Impact on Women’s Sports
• Frequently Asked Questions

Biography of Nakisa Bidarian

Nakisa Bidarian first came into the public eye not through flashy headlines or viral videos, but through smart business decisions and behind-the-scenes moves. He’s been a key player in the world of combat sports, particularly in the UFC, where he served as Chief Financial Officer from 2011 to 2016. That’s right—this guy wasn’t just an accountant. He was one of the top financial minds in one of the fastest-growing sports organizations on the planet.

His experience didn’t stop there. He went on to become CEO of Fertitta Capital, a company run by the Fertitta family, who are also the former owners of the UFC. That connection would later play a big role in how he approached working with Jake Paul and building his brand in the combat sports world.

And then came Jake Paul. Nakisa Bidarian saw potential in the YouTuber-turned-boxer that most people didn’t. He didn’t just see a social media star—he saw a business opportunity. That’s when things really started to pick up.

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Personal Details & Bio Data

Career Highlights

Before stepping into the spotlight with Jake Paul, Nakisa Bidarian had already built a pretty solid resume in the sports business world. His time with the UFC wasn’t just a footnote—it was a major part of his career. As CFO, he was directly involved in some of the biggest financial decisions the company made during a time of rapid growth.

He worked closely with Dana White, the face of the UFC for many years, and was part of the leadership team that helped shape the organization before it was sold in 2016. That experience gave him the tools he needed to later step into the world of independent combat promotions and business management.

Now, as a guide and administrator for Jake Paul, he’s using that same strategic thinking to build something new. He’s helped broker major fights, negotiate sponsorships, and even stepped into the world of women’s boxing with events like Katie Taylor vs. Amanda Serrano. That’s not something just anyone can do.

Working with Jake Paul

So how did Nakisa Bidarian end up working with Jake Paul in the first place? It started with a recognition of Paul’s potential. Back when Jake was still just a YouTuber with over 45 million followers, Bidarian saw something bigger. He believed that Paul could make a real impact in combat sports—and not just as a gimmick.

Together, they’ve pulled off what many thought was impossible: making Jake Paul a serious name in the boxing world. From his fight against Tyron Woodley to the highly anticipated match against Tommy Fury, Bidarian has been the one making sure everything runs smoothly behind the scenes.

He’s not just a manager—he’s a strategist. From scheduling fights to lining up sponsorships, Nakisa Bidarian makes sure every move is calculated. He’s helped turn Jake Paul from a punchline into a real athlete with real earning power. And that’s a big deal.

Impact on Women’s Sports

One of the more interesting aspects of Nakisa Bidarian’s work with Jake Paul is how it’s helped push women’s sports into the spotlight. The Katie Taylor vs. Amanda Serrano fight, which he was directly involved in promoting, is a great example of that. It wasn’t just another fight on the card—it was the main event.

This marked a shift in how women’s boxing is viewed. For years, female fighters have struggled to get the same recognition and pay as their male counterparts. Bidarian’s support of high-profile women’s fights is helping change that narrative, and it’s something worth recognizing.

He’s not just focused on Jake Paul’s career—he’s using his influence to elevate the entire sport. That’s the kind of leadership that makes a real difference, and it shows why Nakisa Bidarian is more than just a behind-the-scenes guy.

Frequently Asked Questions

Who is Nakisa Bidarian?
Nakisa Bidarian is a sports and media entrepreneur who previously served as the CFO of the UFC. He is now best known for being the business partner and manager of YouTuber-turned-boxer Jake Paul.

What role does Nakisa Bidarian play in Jake Paul’s career?
He acts as a strategic advisor, promoter, and business manager for Jake Paul. He helps with everything from fight negotiations to sponsorship deals and event planning.

Has Nakisa Bidarian worked in combat sports before?
Yes, he was the Chief Financial Officer of the UFC from 2011 to 2016 and later became CEO of Fertitta Capital, which is connected to the former UFC ownership. This background gives him deep experience in combat sports management.

You can learn more about Nakisa Bidarian’s role in combat sports and business management here.

For more details on how he’s shaping the future of combat sports, you can also check out this external article on sports promotion trends.