Mike Lindell is one of those names that’s become more than just a brand — it’s a story, a movement, and for some, even a bit of a mystery. If you’ve ever seen a late-night infomercial or scrolled through social media and wondered, “Who is that guy who won’t stop talking about his pillow?” you’re not alone. Mike Lindell, the founder of My Pillow, has built a life that’s as colorful as it is controversial. From homelessness to millions in sales, his journey is anything but ordinary. So, what’s the real story behind the pillow guy? Let’s take a closer look.

Mike Lindell didn’t start out as a household name. In fact, his early life was far from glamorous. He struggled with addiction, bounced between jobs, and faced personal setbacks that could have broken most people. But somehow, through sheer determination (and maybe a bit of luck), he pulled himself up by the bootstraps and built a business that’s now worth hundreds of millions. His story is one of grit, hustle, and the American dream — with a side of late-night TV ads.

What makes Mike Lindell’s biography so intriguing isn’t just his business success — it’s the way he’s lived his life. He’s been outspoken about his personal struggles, his faith, and even his political views. Some people love him, some people question him, but almost nobody is indifferent. If you’re curious about the man behind the pillow, you’re in the right place. We’re going to walk through his early life, career, controversies, and everything in between.

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Table of Contents

• Mike Lindell Biography
• Early Life and Struggles
• Career and My Pillow
• Personal Details and Bio Data
• Controversies and Public Image
• Frequently Asked Questions

Mike Lindell Biography

Mike Lindell is an American entrepreneur best known for creating My Pillow, a company that has become synonymous with late-night TV ads and viral online content. Born on June 28, 1961, in St. Louis Park, Minnesota, Lindell’s life has been anything but smooth sailing. His path to success was paved with personal struggles, including addiction and financial instability. But through hard work and a belief in his product, he turned things around.

What’s unique about Lindell’s story is how he turned a personal need — a good night’s sleep — into a multimillion-dollar business. He started selling pillows in 2004 after discovering a better sleep solution for himself. Over time, he became the face of the brand, appearing in countless commercials and interviews. His passion for the product and his unfiltered personality helped him connect with millions of Americans looking for comfort and a good deal.

Early Life and Struggles

Lindell’s early years were far from easy. Growing up in Minnesota, he faced a number of challenges that led him down a rough path. He got into trouble as a teenager, struggled with substance abuse, and spent years battling addiction. By his own admission, he was in and out of jail, lost jobs, and had no real direction.

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It wasn’t until he hit rock bottom that things began to change. Lindell credits his recovery to faith and personal discipline. He turned to Christianity, got sober, and started rebuilding his life from scratch. It was during this time that he began experimenting with different pillow designs, trying to find something that would help him sleep better. That personal quest eventually led to the creation of My Pillow.

His early life serves as a reminder that success isn’t always handed to people — sometimes it’s earned the hard way. His story resonates with those who’ve faced personal challenges and are looking for a second chance.

Career and My Pillow

Lindell officially launched My Pillow in 2004, but it wasn’t an instant hit. He started by selling pillows at flea markets and small events, slowly building a reputation. His big break came when he started doing infomercials and appearing on late-night TV. His energetic, no-nonsense style caught people’s attention, and sales began to climb.

Over the years, My Pillow became a household name. The company expanded beyond pillows, offering bedding, sleepwear, and even a line of CBD products. By 2020, Lindell claimed the company was bringing in over $100 million a year. He also became a major figure in conservative circles, especially after speaking at the 2020 Republican National Convention and publicly supporting claims of election fraud.

• Founded My Pillow in 2004
• Appeared in over 1,000 infomercials
• Net worth estimated at $300 million
• Became a political figure in conservative media

His career is a mix of business savvy, branding, and a willingness to speak his mind — for better or worse.

Personal Details and Bio Data

Here’s a quick snapshot of Mike Lindell’s personal and professional background:

These details help paint a clearer picture of the man behind the brand. He’s a family man who came from humble beginnings and rose to prominence through persistence and personality.

Controversies and Public Image

Mike Lindell didn’t just become famous for his pillows — he became known for his outspoken views, especially on politics. His support for former President Donald Trump and his claims about the 2020 election led to both praise and criticism. Some saw him as a bold truth-teller, while others questioned his credibility.

In 2021, Lindell made headlines when he claimed to have evidence of election fraud and promised a “cybersecurity dump” that would prove his point. The dump never materialized as promised, and many tech platforms removed his content for violating policies. This only added to the debate over free speech, misinformation, and the role of entrepreneurs in politics.

Despite the controversy, Lindell remains a popular figure among certain groups. He continues to promote My Pillow, hosts live streams, and engages with fans on social media. Whether you love him or question his methods, there’s no denying he’s made an impact.

Frequently Asked Questions

Who is Mike Lindell?

Mike Lindell is an American businessman and the founder of My Pillow, a company that sells patented memory foam pillows. He’s also known for his appearances in infomercials and his outspoken political views.

How old is Mike Lindell?

Mike Lindell was born on June 28, 1961. As of 2025, he is 63 years old.

What is Mike Lindell’s net worth?

Mike Lindell’s net worth is estimated at around $300 million, mostly from the success of My Pillow, which he founded in 2004.

If you're looking to learn more about successful entrepreneurs, you might enjoy How to Build a Business from Scratch on our site. And if you're curious about other figures in business and media, check out The Most Influential Entrepreneurs of the 2020s.