Are you am i isn’t just another clothing brand—it’s a feeling. A moment. A way to wear your confidence without trying too hard. Founded by Rumi Neely, this Los Angeles-based luxury line was built with a simple mission: make you feel like the most authentic version of yourself. Whether you're getting ready for a morning meeting, a casual brunch, or a night out in LA, this brand blends comfort, style, and a little bit of magic into every piece. And that’s probably why people keep coming back.

So, if you're curious about what makes are you am i stand out in a sea of fashion brands, you’re in the right place. Let's break down everything from the design philosophy to the little details that make this brand so easy to fall in love with.

Because let’s be honest—you want to feel good in what you wear. And sometimes, that perfect piece is just missing from your closet. Maybe are you am i is the answer you’ve been looking for all along.

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Table of Contents

• About Rumi Neely
• What Is Are You Am I?
• Why People Love It
• Product Highlights
• FAQs About Are You Am I

About Rumi Neely

Rumi Neely is more than just the founder of are you am i—she's a fashion force. Known for her eye for style and her love for all things LA, Rumi has been a major player in the fashion world for years.

She started are you am i with the idea that fashion should be effortless but elevated. No over-the-top designs. No trends that fade overnight. Just pieces that feel like you—only better.

What Is Are You Am I?

At its core, are you am i is a luxury fashion brand rooted in the heart of Los Angeles. The brand is all about blending comfort with sophistication, casual with a touch of sexy, and daywear with evening-ready pieces that feel just right.

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Rather than chasing fast fashion, the brand focuses on timeless, versatile items that can take you from morning to night without missing a beat. Everything is designed to feel soft, look luxe, and wear like a second skin. And because it’s made in LA, there’s that West Coast energy infused into every stitch.

It’s not just about clothes either—jewelry and accessories play a huge role in the brand’s identity. Think gold hoops, layered chains, and those little card cases that are as stylish as they are useful. It’s the kind of stuff you reach for without even thinking twice.

Why People Love It

So, what makes are you am i so special? For starters, it’s not trying too hard. It’s not loud or flashy, but it definitely doesn’t blend into the background. It’s the kind of brand that quietly makes you look good, feel good, and maybe even stand a little taller.

Here’s what people are saying:

• “It’s simple but special—just like the brand says.”
• “I wear their pieces all the time and always get compliments.”
• “Their jewelry layers so well, I can’t stop wearing it.”

The brand also offers free shipping on U.S. orders over $150, which is a nice perk. Returns are easy within 30 days, although anything on sale is final. And let’s not forget the swimwear—sweet, bold, and made for pool days and beach trips alike.

Check out their full collection to see what all the buzz is about.

Product Highlights

Let’s take a closer look at some of the most talked-about items from the brand:

Casual Yet Sexy Daywear

One of the brand’s signatures is its ability to blur the line between casual and sexy. That might sound like a contradiction, but when you slip on one of their dresses or tops, you’ll understand. Soft fabrics, flattering cuts, and just enough detail to make you feel put together without overdoing it.

Jewelry That Layers Effortlessly

Their jewelry line has become a favorite among fans. From gold hoops to dainty chains, each piece is meant to be layered and worn every single day. They’re not just accessories—they’re part of your daily uniform.

Statement Accessories

Who knew a card case could feel this luxurious? The brand’s accessories are practical but stylish, so you’re not just buying something to look good—you’re buying something you’ll actually use.

Swimwear That Feels Like a Mood

Channeling that LA vibe, the swimwear collection is sweet, bold, and totally wearable. Whether you’re lounging poolside or catching some sun on the beach, these pieces are made to make you feel confident and cool.

Learn more about our jewelry collection and how to style it for every occasion.

FAQs About Are You Am I

Here are some of the most commonly asked questions about the brand:

What is are you am i known for?

The brand is known for its luxury, versatile pieces that mix casual comfort with a touch of glamour. It’s designed for people who want to look and feel great without trying too hard.

Where is are you am i made?

All of the brand’s pieces are made in Los Angeles, which gives everything that West Coast edge and quality craftsmanship.

Is there free shipping?

Yes, free ground shipping is available on all U.S. orders over $150. It’s a nice bonus, especially when you’re building your perfect wardrobe.