Every week in the heart of Manhattan, Union Square transforms into a bustling hub of color, flavor, and community. The Union Square Farmers Market isn’t just a place to pick up fresh produce—it’s a weekly celebration of local food, sustainable farming, and the people who make it all happen. Whether you're a local foodie, a curious tourist, or just looking for a fun weekend activity, this market is the kind of spot you’ll want to check out.

So what makes the Union Square Farmers Market such a big deal? For starters, it’s been around for more than two decades, bringing together over 60 local food producers and drawing in thousands of shoppers each week. It’s the kind of place where you can chat directly with the people who grow your food, taste seasonal ingredients at their peak, and support small businesses that care about quality and sustainability.

But this market isn’t just about what’s on sale—it’s about what it represents. It’s a place where the city comes together, where farmers and food lovers connect, and where the spirit of community shines bright. Whether you’re grabbing a quick bite or planning your meals for the week, the Union Square Farmers Market is a must-see destination in New York City.

• David Draiman

Table of Contents

• Introduction
• What Is the Union Square Farmers Market?
• Why People Love Shopping Here
• When and Where Is It Held?
• Who Comes to the Market?
• What You Can Find at the Market
• Tips for Getting the Most Out of Your Visit
• Supporting the Community
• Frequently Asked Questions

What Is the Union Square Farmers Market?

The Union Square Farmers Market is one of the most popular and long-standing farmers markets in New York City. Organized by Union Square Main Streets, it brings together more than 60 local food producers, farmers, and artisans each week. This isn’t just a seasonal event—it happens rain or shine, every Monday, Wednesday, Friday, and Saturday throughout the year.

So what kind of vendors can you expect to find here? Well, during peak season, you might see over 140 farmers, fishers, and bakers offering everything from fresh fruits and vegetables to homemade bread, cheese, honey, and even seafood. It’s a place where people come to shop, connect, and support local agriculture and small businesses.

What makes this market stand out is not just the variety of food available but also the sense of energy and community it brings to the area. Union Square, already a vibrant public space, feels even more alive when the market is in full swing. It’s not uncommon to see people stopping to chat with farmers, sampling new products, or simply enjoying the atmosphere.

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Why People Love Shopping Here

There are lots of reasons why people make a point to visit the Union Square Farmers Market every week. For many, it’s the chance to get fresh, locally grown food that you just can’t find in regular grocery stores. Since the produce is picked at peak ripeness and brought straight to the market, it tends to be more flavorful and nutritious.

Then there’s the experience itself. Unlike the usual supermarket trip, shopping at the market feels personal. You can talk directly with the people who grow your food, ask them questions about how it’s grown, and even get recipe ideas. It’s a chance to slow down a bit and really connect with what you’re eating.

Plus, the market is a great place to discover new foods and products. Maybe you’ve never tried a purple carrot before, or you’re curious about raw milk cheese. With so many different vendors, there’s always something new to try. And for families, it’s a fun and educational outing where kids can learn about where food comes from and maybe even try something they wouldn’t normally eat.

When and Where Is It Held?

The Union Square Farmers Market is held right in the heart of Manhattan, at Union Square Park. This is a major city landmark, surrounded by shops, restaurants, and public transportation. If you’re coming from anywhere in NYC, getting here is pretty straightforward.

The market runs on four days each week: Monday, Wednesday, Friday, and Saturday. Hours can vary slightly depending on the season, but generally, vendors set up between 8:00 AM and 8:30 AM and stay open until around 6:00 PM. So whether you’re an early riser or prefer a late-morning stroll, there’s a time that works for just about everyone.

And don’t let the weather stop you. The market is held year-round, so even in the winter months, you’ll find hardy vendors offering seasonal produce, baked goods, and other local specialties. Just dress accordingly, and you’re good to go!

Who Comes to the Market?

The Union Square Farmers Market attracts a pretty diverse crowd. You’ll see regulars who come every week, as well as curious tourists who want to experience a real New York City tradition. There are foodies looking for the freshest ingredients, families with kids in tow, and chefs scouting for unique items for their menus.

More than 60,000 shoppers visit the market each week, so it’s definitely a popular spot. Some come just to browse, while others load up their reusable bags with fresh produce and artisanal goods. And because of the variety of vendors, there’s something for everyone—whether you’re vegan, gluten-free, or just trying to eat more vegetables.

If you’re new to the market, don’t feel overwhelmed. Just take your time, walk around, and see what catches your eye. There’s no rush, and you might find yourself making new discoveries every time you come.

What You Can Find at the Market

At the Union Square Farmers Market, you’ll find a wide range of products, all sourced from local farms and small businesses. Here’s a quick breakdown of what’s typically available:

• Fruits and Vegetables: From heirloom tomatoes to fresh-picked berries, the produce here is as fresh as it gets. You’ll find seasonal specialties that change with the time of year.
• Bread and Baked Goods: Local bakeries offer everything from sourdough loaves to pastries and cookies made with locally milled flour.
• Cheese and Dairy: Artisan cheesemakers bring a variety of cheeses, yogurts, and even fresh milk from small, sustainable farms.
• Meat and Seafood: Some vendors offer ethically raised meats and fresh seafood, giving you the chance to talk directly with the people who catch or raise your food.
• Honey and Jams: Sweet treats like raw honey, homemade jams, and fruit preserves are popular items here.
• Snacks and Ready-to-Eat Foods: If you’re feeling hungry, there are plenty of options to grab and go, like fresh-squeezed juice, roasted nuts, or a warm pretzel.

One of the best parts about shopping here is that you can often find ingredients you didn’t even know you needed. Maybe you’ll pick up a new spice blend or discover a favorite local brand of granola. Either way, it’s a great way to add some variety to your meals.

Tips for Getting the Most Out of Your Visit

If you’re planning a trip to the Union Square Farmers Market, here are a few tips to help you make the most of your experience:

1. Go early: Arrive when the market opens to avoid the crowds and get first pick of the freshest items.
2. Bring reusable bags: Since you might be buying a few things, having a tote or two on hand is super helpful.
3. Ask questions: The vendors love to talk about their products, so don’t be shy. You might learn something new or get a great recipe idea.
4. Bring cash: While many vendors accept credit cards, it’s always a good idea to have some cash just in case.
5. Try something new: Whether it’s a fruit you’ve never heard of or a local specialty, the market is the perfect place to be adventurous with your food choices.
6. Check for SNAP benefits: If you’re eligible, you can get a dollar-for-dollar match on your purchases. It’s a great way to stretch your food budget while supporting local farmers.

And if you’re short on time, don’t worry—you don’t need to spend hours here to enjoy it. Just a quick walk through can be a nice break and maybe even inspire your next meal.

Supporting the Community

The Union Square Farmers Market isn’t just about food—it’s about people and the community it brings together. By shopping here, you’re supporting local farmers, small businesses, and sustainable agriculture. It’s a way to invest in your neighborhood and help keep local food systems strong.

For many farmers, the market is a vital part of their business. Selling directly to consumers means they can earn a fair price for their work and avoid the long supply chains that often take a cut. It also means less food waste, since everything is sold fresh and doesn’t have to travel far.

The market also helps build connections between city dwellers and the people who grow their food. That connection matters, especially in a big city where it’s easy to forget where your food comes from. By supporting local food systems, we can all play a part in making our communities healthier and more sustainable.

Frequently Asked Questions

Is the Union Square Farmers Market open year-round?

Yes, the market runs all year long, including during the colder months. While the variety of produce may change with the seasons, there’s always something fresh and interesting to find.

What are the market’s operating hours?

The market is usually open from around 8:00 AM to 6:00 PM on Mondays, Wednesdays, Fridays, and Saturdays. These hours can vary slightly depending on the time of year, so it’s a good idea to check ahead if you're planning a visit.

Can I use EBT or SNAP benefits at the market?

Absolutely! SNAP customers can get a dollar-for-dollar match on their purchases, making it easier to buy fresh, healthy food while supporting local farmers. Just look for the market information booth to learn more.

Ready to experience one of the most vibrant food markets in New York City? The Union Square Farmers Market is more than just a place to shop—it’s a place to connect, explore, and enjoy the best of what local food has to offer. Whether you go for the fresh produce, the friendly vendors, or the lively atmosphere, it’s a weekly tradition that keeps drawing people back.

Learn more about local food markets and sustainable eating on our site. If you're looking for more tips on making the most of your market visits, check out our guide on how to shop smart at farmers markets.

For more details about the Union Square Farmers Market, including vendor listings and event updates, you can also visit the official website of Union Square Main Streets.