Hailey Bieber, once known as Hailey Baldwin, has become one of the most recognizable names in modeling and beauty entrepreneurship. But it’s not just her fashion sense or her high-profile marriage that people are curious about — her net worth is making headlines. As of 2025, Hailey Bieber’s net worth is estimated to be around $300 million, a number that has seen a dramatic increase thanks to the sale of her skincare brand, Rhode.

That’s right — from walking runways to launching a beauty brand that caught the attention of major investors, Hailey has built a financial empire that many young entrepreneurs can only dream of. But how exactly did she get here? And what role did her skincare line play in boosting her net worth so significantly? Let’s dive into the numbers, the milestones, and the business moves that have shaped her financial journey.

Whether you’re a fan of her fashion sense, her skincare line, or just curious about celebrity finances, you’ve probably asked yourself — what is Hailey Bieber’s net worth, really? Stick around as we break down the details, the timeline, and the business savvy behind her rise to multimillionaire status.

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Table of Contents

• Biography
• Hailey Bieber Net Worth Breakdown
• The Rhode Skincare Sale That Changed Everything
• Modeling Career and Brand Endorsements
• Personal Life and Public Persona
• Frequently Asked Questions

Biography

Before she became Hailey Bieber, she was Hailey Baldwin — a rising model with a famous last name and a strong work ethic. Born on November 22, 1996, in Tucson, Arizona, she quickly rose in the modeling world, signing with Ford Models at the young age of 17. Over the years, she’s graced the covers of major fashion magazines and walked for top designers, cementing her status as a fashion icon.

Her fame only grew when she married pop superstar Justin Bieber in 2018, becoming a household name beyond the fashion industry. But Hailey didn’t just rely on her marriage for success — she carved out her own career in media and entrepreneurship. She’s appeared on TV shows like “The Biebers on Watch” and “Drop the Mic,” and she’s been featured in documentaries that give fans a peek into her personal and professional life.

Today, she’s not just a model — she’s a savvy businesswoman, content creator, and influencer with a growing digital footprint. And now, she’s also a former skincare brand founder, thanks to the sale of Rhode.

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Hailey Bieber Net Worth Breakdown

So what exactly is Hailey Bieber’s net worth as of 2025? According to various reports, including Celebrity Net Worth, her estimated net worth stands at $300 million as of May 2025. That’s a huge jump from the $20 million figure that was cited earlier in 2024.

This massive increase is largely attributed to the sale of her skincare brand, Rhode, to e.l.f. Beauty Inc. for a reported $200 million in 2024. That deal alone more than doubled her net worth practically overnight. But that’s not the only source of her wealth.

• Modeling Income: Hailey has been a top-tier model since her teens, working with major brands and appearing in high-profile campaigns.
• Brand Endorsements: She has endorsement deals with brands like Tommy Hilfiger, Guess, and more.
• Media Appearances: Her TV shows and documentaries have contributed to her income as well.
• Skincare Sale: The sale of Rhode was the biggest financial milestone in her career to date.

So, while she started her career in front of the camera, Hailey has now proven herself behind the scenes as a successful businesswoman with a sharp eye for opportunity.

The Rhode Skincare Sale That Changed Everything

Rhode, Hailey’s brainchild skincare brand, launched with a clear mission — to make clean, effective skincare accessible and simple. Starting with a lip balm, the brand quickly expanded into a full lineup of products that focused on everyday essentials like moisturizers, serums, and facial oils.

What made Rhode stand out wasn’t just the product quality, but Hailey’s personal involvement. She wasn’t just a face or a name attached to the brand — she was deeply involved in product development, branding, and marketing. Her vision was to create a brand that felt approachable and relatable, even as it catered to high-end tastes.

In 2024, the brand was acquired by e.l.f. Beauty Inc. for a staggering $200 million, a move that instantly boosted Hailey’s net worth. According to reports, the sale was a strategic move for both parties — e.l.f. gained a fast-growing brand with a strong millennial and Gen Z following, while Hailey walked away with a major financial win.

So, the $300 million net worth figure isn’t just a random number — it’s based on this major business deal, along with her other income streams from modeling, endorsements, and media appearances.

Modeling Career and Brand Endorsements

Hailey’s modeling career began early — she signed with Ford Models at just 17 years old. That early start helped her build a strong foundation in the industry, working with big-name designers and appearing in major campaigns for brands like Tommy Hilfiger, Guess, and Calvin Klein.

Her looks and work ethic quickly made her a sought-after name in the fashion world. She walked in runway shows, appeared in magazines like Sports Illustrated and Vogue, and became a staple in the fashion industry. Modeling alone earned her millions over the years, but she didn’t stop there.

Hailey also became a brand ambassador for multiple companies, leveraging her fame and influence to earn additional income. These endorsement deals, combined with her modeling gigs, helped her build a solid financial base even before the success of Rhode.

By the time she launched her skincare line, she was already financially successful. But the sale of Rhode pushed her into a new financial bracket, turning her from a high-earning model into a multimillionaire businesswoman.

Personal Life and Public Persona

Hailey’s personal life has often been in the spotlight, especially since marrying Justin Bieber. The couple tied the knot in 2018 and have since become one of the most talked-about celebrity duos in the world. Their relationship has been documented in various forms, from social media posts to documentaries and even a YouTube series.

Despite the public attention, Hailey has maintained a strong sense of self and direction. She’s open about her struggles with health, anxiety, and the pressures of fame, which has made her relatable to many fans. Her personal brand is one of authenticity, and that’s helped her build a loyal following across platforms like Instagram and YouTube.

Her personal journey and professional success have made her not just a fashion icon, but a symbol of female empowerment and entrepreneurial drive.

Frequently Asked Questions

How much is Hailey Bieber worth in 2025?

As of May 2025, Hailey Bieber’s net worth is estimated at $300 million. This number is largely based on the sale of her skincare brand, Rhode, to e.l.f. Beauty for $200 million, along with her income from modeling, endorsements, and media appearances.

What is Hailey Bieber’s main source of income?

Hailey’s primary sources of income include modeling, brand endorsements, and her former ownership stake in Rhode Skincare. While modeling and endorsements were her main income streams early on, the sale of Rhode significantly boosted her net worth and remains a major contributor.

Did Hailey Bieber sell her skincare brand?

Yes, Hailey Bieber sold her skincare brand, Rhode, to e.l.f. Beauty Inc. in 2024 for approximately $200 million. The brand, which launched with a focus on everyday essentials like lip balm and moisturizers, became a major success and was quickly snapped up by a major cosmetics company.

You can learn more about Hailey’s business ventures and personal journey by checking out her Instagram profile, where she shares updates about her life and career.

Want to learn more about how influencers and celebrities build their wealth? Learn more about celebrity net worth breakdowns on our site. Or, if you’re curious about how skincare brands are valued, you might find this page interesting: Skincare Industry Valuations Explained.